Wildcat Movers
This project involved building dozens of hyper local landing pages in the Dallas-Fort Worth Metroplex area in order to increase lead generation for Wildcat Movers, a local Dallas moving company. This has significantly further drove traffic and leads for Wildcat Movers.
Client
Nexus
Industry
Marketing
Year
2024
The approach
Despite its powerful features, the original Nexus interface faced usability challenges that hindered user experience and engagement. The primary challenge was to overhaul the design to make it more intuitive and visually appealing.
Without compromising on the platform’s extensive functionalities, this design requires a delicate balance between simplicity and complexity, ensuring ease of use for diverse publishing needs.
The approach
To tackle this challenge, we embarked on a user-centered design process, prioritizing feedback from real users to guide the revamp. Our approach included iterative prototyping and testing.
This approach allows us to refine ideas and ensure that each design decision enhanced the user experience. Key initiatives included simplifying navigation, streamlining content management workflows, and introducing a more modern, clean aesthetic to the interface.
Client feedback on the design
Hear what the client says about my work.
The new Nexus interface is a game-changer. Its intuitive design has dramatically improved our content team’s efficiency and overall satisfaction. The revamp has not only made the platform more user-friendly but has also reinvigorated our content strategy.
Kelly Smith
Digital Strategy Director @ Nexus
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