Content Strategy

Keyword cluster mapping, content briefs, editorial calendars, and topical authority plans built to rank in both traditional search and AI results. Strategy first, production second.

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The content problem

Most content fails because it is produced without a strategy behind it.

The most expensive content is not the content that costs the most to produce. It is the content that never ranks, never drives traffic, and sits on your site doing nothing. A content strategy built on search demand data, competitive analysis, and topical authority principles ensures every piece of content you produce has a clear purpose and a realistic path to results.

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Keyword cluster mapping

Group related keywords into clusters that map to specific pages and topics. Build topical authority systematically instead of publishing disconnected posts that compete with each other.

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Content audits

Evaluate every piece of existing content against performance data. Identify what to keep and optimize, what to improve, what to consolidate, and what to remove entirely.

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Editorial calendars

Prioritized production schedules that sequence content for maximum impact. Pillar pages first, then supporting content, then optimization passes, all timed for topical authority.

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Content briefs

Detailed briefs that give writers everything they need to produce content that ranks. Target keywords, search intent, structure, competitive gaps, and specific guidance on depth and angle.

What's included

A complete content strategy

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Keyword cluster mapA comprehensive map of keyword clusters organized by topic, search volume, difficulty, and business value. Shows exactly which topics to target and how they relate to each other.
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Content audit and gap analysisEvery existing page evaluated against performance data with clear recommendations: keep, optimize, improve, consolidate, or remove. Plus a gap analysis showing topics your competitors rank for that you do not.
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Topical authority planA structured plan for building authority in your core topics through pillar pages, supporting content, and internal linking architecture that signals expertise to search engines.
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Editorial calendarA prioritized 90-day production calendar with sequencing designed for maximum ranking impact. Includes pillar pages, supporting articles, optimization passes, and link-worthy resources.
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Content brief templatesDetailed brief templates covering target keywords, search intent, content structure, competitive analysis, word count guidance, and specific instructions for writers.
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KPI frameworkClear metrics for measuring content performance including organic traffic, keyword rankings, engagement, conversions, and content health indicators like decay rate and freshness.

How it works

From scattered to systematic

Research

Deep keyword research, competitive analysis, and search demand mapping to understand the full landscape of content opportunities in your space.

Content audit

Every existing page evaluated against traffic, rankings, engagement, and conversion data. Clear labels: keep, optimize, consolidate, or remove.

Strategy development

Keyword clusters, topical authority plan, content brief templates, and the overarching framework that connects every piece of content to a business objective.

Editorial calendar

A prioritized 90-day calendar with sequencing, assignments, and deadlines. Designed so execution can start immediately after delivery.

A note about content strategy vs content production

This service is primarily strategy and planning. I can also manage content production if needed, but the strategy comes first. A good strategy makes every dollar you spend on content production more effective. Bad content produced quickly is worse than no content at all.

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Other ways I can help

Ready for a content strategy that builds real authority?

I build content strategies grounded in search demand data, competitive analysis, and the practical realities of what it takes to rank in both traditional and AI search.

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