SEO Guides

Practical, step-by-step guides on how to do SEO properly. No filler, no fluff, no recycled advice. Written from real consulting experience.

Series

SEO How-To Guides

A complete series covering the fundamentals of SEO, from individual on-page elements through to full strategy and reporting. Each guide is standalone but they build on each other in sequence.

How to Optimize H1 Tags for SEO

What the H1 actually signals to Google, how to write one correctly, and the mistakes most sites make. Includes good and bad examples across page types.

~8 min read

How to Do Keyword Research

A practical framework for finding the keywords your business should target, organizing them into clusters, and prioritizing based on intent and opportunity.

~12 min read

How to Create an SEO Strategy

Build a real SEO strategy from the ground up. Audit your position, set measurable goals, build a keyword framework, and create a 12-month roadmap.

~13 min read

How to Write SEO Content

How to create content that ranks and reads well. Covers structure, optimization, intent matching, and the difference between writing for search and writing for people.

~12 min read

SEO Checklist for a New Website

47 actionable items covering technical setup, on-page optimization, content architecture, and authority building. Get the foundation right from day one.

~14 min read

How to Create an SEO Report

What to include in an SEO report, how to present data clearly, and how to connect SEO metrics to business outcomes that stakeholders care about.

Coming soon

Want expert SEO instead of DIY?

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