SEO Audit Services

An SEO audit answers one question: what is stopping your website from ranking as well as it should? Done properly, it produces a clear, prioritized action plan covering technical health, content quality, backlink strength, and competitive positioning so you know exactly what to fix and in what order.

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The problem

Most sites underperform for specific, fixable reasons

Organic traffic that plateaus or declines is rarely random. There are concrete technical, content, and authority issues causing it. A professional audit identifies the specific problems on your site, evaluates the likely ranking impact of each, and tells you exactly where to focus your resources for the greatest return.

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Technical audit

Crawlability, indexation, Core Web Vitals, site architecture, structured data, and server configuration. Identifies the infrastructure issues preventing Google from properly accessing and understanding your pages.

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Content audit

Content quality, keyword targeting, cannibalization, thin pages, and content gaps. Determines which pages to strengthen, consolidate, or create to close the gap with competitors.

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Backlink audit

Link profile quality, toxic links, anchor text distribution, and competitive link gaps. Identifies where your authority stands relative to competitors and what to do about it.

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Competitive analysis

Benchmarks your site against actual SERP competitors across rankings, content depth, link strength, and topical authority. Pinpoints the specific gaps driving underperformance.

What's included

Everything in a professional SEO audit

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Technical infrastructure reviewFull crawl analysis, indexation audit, Core Web Vitals assessment, structured data review, and server configuration check. Every technical factor that affects how Google accesses and ranks your site.
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Content quality assessmentPage-by-page review of your most important content. Keyword targeting, cannibalization issues, thin content, and content gaps mapped against what competitors are publishing.
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Backlink profile analysisLink quality scoring, toxic link identification, anchor text distribution review, and lost link detection. Your link profile evaluated in the context of what it takes to compete in your space.
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Competitive benchmarkingSide-by-side comparison with your top three to five SERP competitors across domain authority, content depth, link profiles, and keyword coverage. Clear identification of where the gaps are largest.
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Prioritized action planEvery finding ranked by expected impact and implementation effort. Critical fixes first, then high-impact improvements, then lower-priority optimizations. Usable as a project management artifact with clear owners for each item.
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Executive summaryA plain-language overview of your site's SEO health, the top issues driving underperformance, and the expected impact of addressing them. Written for stakeholders who need the picture without the technical detail.

How it works

The audit process

Discovery

Understanding your business context, goals, priority keywords, and any known issues or recent events. An audit without this context produces findings that may not address the right problems.

Analysis

Crawling the site, pulling Search Console and Analytics data, analyzing backlinks, reviewing competitor data, and evaluating every finding against the likely ranking impact for your specific situation.

Reporting

Findings organized into a clear report with a prioritized action plan. Each issue explained with what it is, why it matters, the recommended fix, and who needs to implement it.

Review

A walkthrough session where I present the findings, explain the reasoning behind the prioritization, and answer questions from your team. Ensures recommendations are understood and actionable.

Tool audits vs professional audits

Automated tools like Screaming Frog, Semrush, and Ahrefs are part of every professional audit workflow. They are fast and thorough at identifying raw data points. But tools cannot prioritize findings in the context of your specific business, distinguish between a critical issue and a minor inconsistency, or tell you which of 800 flagged pages actually matter. A professional audit adds the judgment layer: what matters, what does not, and exactly what to do about it in the right order.

SEO Audit Services

Most sites underperform for specific, fixable reasons

Everything in a professional SEO audit

The audit process

Other ways I can help

Ready to find out what's holding your site back?