Mike Price
SEO Director · Search Engineering · AI Search (AEO / GEO)
Professional Summary
SEO Director and search engineer specializing in technical SEO, AI search visibility, search-market strategy, and automation. Promoted to SEO Director within 90 days at AdsIntelligence, where I lead SEO and AEO/GEO strategy across a portfolio of real estate developers, homebuilders, and property managers.
I build the systems behind the strategy as well as the strategy itself - from search-market analysis, site architecture, and structured data to custom AI-search intelligence platforms, API integrations, automated workflows, and measurement frameworks. Experienced translating complex search data into prioritized growth initiatives and building the technical infrastructure required to execute them.
Professional Experience
AdsIntelligence Marketing
SEO Director (promoted from Senior SEO Manager within 90 days)
- Direct SEO strategy and operating priorities across a portfolio of real estate developers, homebuilders, and property managers, translating business objectives and search-market intelligence into quarterly growth strategies and prioritized roadmaps.
- Developed a market-driven SEO strategy framework that connects business objectives, search demand, SERP competition, current organic capture, performance gaps, site constraints, and prioritized growth initiatives.
- Lead search-market and SERP analysis for inventory-driven businesses, evaluating demand, intent, competitive positioning, site architecture, and opportunities for first-party brands to capture relevant local and market-level search demand.
- Established campaign measurement around strategic target keyword sets, longitudinal ranking and visibility tracking, and adjacent AI prompt measurement to evaluate traditional and AI-search performance over time.
- Own technical SEO for large, inventory-driven real estate websites, including site architecture, crawlability, structured data, internal linking, technical audits, and collaboration with web development teams on implementation.
- Built and maintain a custom AI-search intelligence platform using Node.js, integrating DataForSEO, Google APIs, and four LLMs - 350+ API endpoints and 70+ data tables - used by the SEO team to track AI visibility, brand share of voice, citations, rankings, Google Business Profile map grids, technical audits, and reporting. See the platform →
- Replaced the agency's third-party SEO SaaS stack with internally developed tooling, reducing software costs by approximately $2,000 per month while consolidating SEO data and workflows into a single platform.
- Established the SEO program's operating systems, processes, architecture, prioritization framework, and deliverable standards for a high-touch client service model.
- Build and evaluate AI-search analyses covering brand visibility, citations, competitive sources, search presence, and AI-answer surfaces, translating findings into areas for deeper research and strategic action.
- Manage and train an SEO specialist while coordinating SEO execution across web development, design, and other cross-functional teams.
- Present SEO strategy, performance analysis, competitive insights, and recommendations directly to clients during recurring strategy and performance calls.
Fullsteam
SEO Analyst
- Managed 30+ local SEO clients as project manager and strategist, coordinating campaign execution, client communication, and recurring SEO deliverables.
- Introduced scalable SEO automations and SOPs using Make, Zapier, and ChatGPT to reduce manual work and standardize recurring processes.
- Built repeatable workflows for local SEO operations, improving consistency across a multi-client portfolio.
Price Digital
Founder & SEO Consultant
- Founded and operated a boutique SEO consultancy serving service-based businesses, owning strategy, client communication, campaign execution, and delivery.
- Developed repeatable SEO systems and processes spanning on-page, off-page, technical, and local SEO.
- Managed client relationships directly while translating business objectives into practical organic search strategies.
Intero Digital
SEO Analyst Intern
- Supported SEO campaigns for 20+ national e-commerce brands across on-page optimization, metadata, keyword research, content optimization, and structured data.
- Implemented structured data and contributed to client-specific SEO roadmaps across multiple enterprise e-commerce accounts.
- Worked at scale across multiple client environments while developing foundational technical and strategic SEO experience.
Selected Technical Capabilities
SEO Engineering
Technical SEOSite architectureCrawlabilityStructured dataJSON-LDJavaScript SEOInternal linkingTechnical auditsInventory-driven websites
AI Search
AEOGEOLLM visibilityAI citationsAI share of voicePrompt analysisEntity optimizationAI retrievalChatGPTGeminiClaudePerplexity
Engineering & Automation
Node.jsREST / API integrationsDataForSEOGoogle APIsMakeZapierCustom GPTsAI-assisted developmentAutomated workflowsData systems
Analytics
Google Search ConsoleGA4SEMrushScreaming FrogSurfer SEOBrightLocal