Workflow Automation for SEO & Marketing Teams

I audit your repetitive processes and automate them end to end. Reporting, prospecting, content production, client onboarding — whatever is eating your team's hours gets replaced with systems that run without babysitting.

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The problem

Your team is spending 40% of their hours on work a system should handle.

Most SEO and marketing teams spend a significant portion of their week on tasks that follow predictable logic and produce predictable outputs. Pulling ranking data into spreadsheets, formatting client reports, sending onboarding emails, scraping prospect lists, monitoring competitor activity. These do not require human judgment. They require a system. Automation frees your people to focus on the strategic work that actually moves results.

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Reporting eats entire days

A mid-size agency with 15 clients typically spends 30 to 50 hours per month just on reporting. That is before anyone writes a single recommendation or does any actual optimization work.

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Manual processes do not scale

A manual reporting process that takes two hours per client means adding a new client adds two hours of monthly overhead. An automated process that takes two minutes of review means growth without proportional headcount.

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Errors damage client trust

A miscopied number in a client report damages trust. A missed follow-up loses a deal. A forgotten onboarding step creates a poor first impression. Automated systems do the same thing the same way every time.

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Strategic work gets squeezed

When 40% of total hours go to process work rather than strategic work, your team cannot focus on the analysis, recommendations, and creative thinking that actually drive client results.

What's included

End-to-end automation built for your operation

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Client reporting automationData pulled via APIs on a schedule, populates a template, and either sends automatically or stages for quick human review. Reports that take minutes instead of hours, go out on time, and contain zero copy-paste errors.
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Prospecting and lead researchAutomated workflows that scrape target sites, enrich records with domain authority and traffic estimates, verify email addresses, and deliver qualified lists to your CRM or outreach tool daily.
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Content production workflowsBrief generation from keyword data, content calendar management, writer assignment and status tracking, draft review routing, publishing workflows, and post-publish performance monitoring — all automated.
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Client onboarding sequencesContract signing, access provisioning, tool setup, kickoff scheduling, data baseline collection, and initial audit configuration — triggered from a single event like a deal closing in your CRM.
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Rank tracking and competitor alertsException-based monitoring across your entire client portfolio. Targeted alerts only when something meaningful happens — a top-three position lost, a new page-one ranking, or a competitor overtaking a critical term.
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Training and documentationComplete documentation covering how every automation works, how to monitor it, what to do when something goes wrong, and how to request modifications. Plus a training session for full self-sufficiency.

How it works

From process audit to running automation

Automation audit

I map every recurring workflow in your operation, score each one across time consumption, error rate, complexity, and business impact, and produce a prioritized roadmap of automation opportunities.

Design and specification

For each automation, I produce a detailed spec: triggers, data flows, decision logic, outputs, error handling, and which tools and platforms will be used. Reviewed with your team before any building starts.

Build and test

Automation gets constructed in a staging environment using the right mix of no-code platforms, custom scripts, and API integrations. Tested against real data samples and edge cases before deployment.

Deploy and train

Activated in your live environment with a parallel-run period for client-facing automations. Full documentation and training delivered so your team operates independently from day one.

A note on automation ROI and realistic expectations

Automation ROI is straightforward to calculate because the inputs are measurable: hours spent on manual processes, error rates, and the cost of the people doing the work. A typical agency automation project recovers 20 to 40 hours per month in team time within the first three months. However, automation works best when your processes are already stable. If you are still figuring out your service delivery model, changing how you report every quarter, or working differently for every client, automation will lock in a moving target. Get the process right manually first, then automate it. Automating a broken process just produces broken results faster.

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Other ways I can help

Ready to stop doing manually what a system could handle?

I help SEO agencies, marketing teams, and consultancies automate the operational work that is consuming their best people's time. The first step is an automation audit to map what you are doing, score the opportunities, and build a roadmap.

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