Notes on SEO & systems.

GEO is SEO for AI answers - getting your brand quoted and cited inside ChatGPT, Perplexity, Gemini and Google AI Overviews. What it is, how it differs from AEO and SEO, how it works, and how to do it.

I asked four AI engines the same two questions and logged every source. They recommended the same brands but shared almost no sources - 93% of cited domains appeared in only one engine. The experiment and what it means.

ChatGPT, Perplexity, Gemini, Claude and Copilot don't pick sources the same way - it starts with the index behind each engine. What drives visibility in each, what they share, and where they differ.

SEO wins the ranked link in Google; answer engine optimization wins the cited answer in ChatGPT, Perplexity and AI Overviews. How they differ, how they overlap, and why you need both.

You don't rank in ChatGPT like Google - you get cited. A practical, no-hype guide: Bing indexation, answer-first content, brand mentions, schema, and getting into the sources ChatGPT already trusts.

Where AI is genuinely useful in SEO and where it creates more work than it saves - splitting work between Claude and ChatGPT, connecting Claude to my data with MCP, and using standardized workflows for the recurring problems.