Experience

A fuller look at my background: roles, what I have worked on, the tools I use, speaking, and education.

I am a Director of SEO who blends search strategy with AI, automation, and software. I lead technical search work and build the systems that help it scale.

Roles
Director of SEO Present
Current Role
  • Lead technical SEO strategy and delivery across client and internal work
  • Designed and built an AI-powered SEO operating system that connects 10+ workflows
  • Brought AI visibility (AEO/GEO) tracking and automation into everyday delivery
  • Mentor and guide a team, and help set our technical standards and process
SEO / Search Lead Prior
Previous Role
  • Ran technical audits, migrations, and growth work for competitive sites
  • Built reporting automation that replaced manual monthly reporting
  • Owned local SEO across multiple markets and locations
SEO Specialist Earlier
Earlier Role
  • Handled on-page, technical, and local SEO for a range of clients
  • Started automating repetitive research and reporting
  • Picked up the engineering skills that now underpin my systems work

Think we might be a good fit?

I’m open to leadership roles, technical consulting, product collaborations, and speaking. If the problem lives where search, AI, and software meet, I’d love to hear from you.

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